These are the days of live streams, reels, podcasts, and webinars. In a nutshell, video content is ruling our google searches, social media, and every digital platform there is. You might be thinking what all the hype is about though? After all video marketing is not free, is the investment worth it?

Well, the short answer, is yes! Video is the most versatile form of digital content. While video content has recently gotten its popularity, it has become the most powerful digital medium. There is a reason video content has taken over the digital world, actually, ‘reasons’, plural. Here are 10 benefits of video marketing, 10 reasons you should use video for your business growth.

10 Benefits of Video Marketing

1. Boosts conversion rate

2. Improves ROI

3. Captivates the Audience

4. Encourages customer engagement

5. Strengthens email Marketing strategy

6. Increases web traffic

7. Helps with SEO

8. Grows revenue

9. Builds relationships and trust

10. Video is the future

1. Boosts conversion rate

 That’s right, videos are proven to boost conversion rates and sales, much more than other marketing tactics. Using video content to promote your product or service solidifies the chances of a purchase. A live demo or an explainer video will tell your audience all about your product or service, and they will enjoy it!

Adding a video on your services/products page can boost sales by 144%, and raises landing page conversions by 80%. Video content drastically affects consumer behavior, improving click-through rates, converting audience into prospects, and prospects into buyers. That is some serious money video marketing can make you!

2. Improves ROI

 It’s true that creating video content requires more investment and time than other types of digital content. But guess what, it’s worth it. The ROI (Return on Investment) video content generates is tremendous, also much more than other types of digital content. According to a survey, 78% of marketers think that video marketing has boosted sales. This is the power of video in marketing.

There are multiple factors that video content helps improve, including website bounce rate, conversions, generating leads, and others. With all these factors combined, the return that video gets is much more than the investment it requires. 83% of businesses agree with that after seeing results.

3. Captivates the Audience

 Humans are visual beings, sight is our most dominant sense. This is the reason images get so much attention and engagement. The textual content on the other hand is rich in information and used for educating and informing the audience. Video content can achieve both of these things, another reason for the importance of video marketing.

Static image attracts, but a bunch of moving images, along with a nice sound or audio is much more captivating. Plus, it’s informative too. A well-crafted video gets the message across clearly while keeping the viewers hooked. You don’t need to say much in the copy because the video says it all.

4. Encourages customer engagement

A good video is a well-crafted combination of visuals, sound, and information making it enjoyable, engaging, informative, and easy to consume. This is the reason for the preference video content gets from the audience, and seriously, what’s not to like? Viewers learn something, without putting much effort, and find the content fun enough to share.

The power of video in marketing is that it taps the emotions of the audience and can make even the laziest ones not just watch it but share it too. Working on so many levels video largely encourages customer engagement and has the highest rate of shares than other forms of digital content.

5. Strengthens email Marketing strategy

Many marketers face the challenge of low email opening and conversion rates. The importance of video marketing expands to your marketing emails too. Implementing video content in your emails can fortify your email marketing strategy with a much higher opening rate. Not just that, emails containing video have higher chances of conversion too.

Your emails can have a welcoming video for new subscribers to build customer relations. Or you can include a video that introduces a product. There is a great number of benefits that video content offers on other digital platforms, so why not leverage it by using it in your email campaigns?

6. Increases Web Traffic

 According to research by Aberdeen Group, websites containing video content get 41% more search engine traffic than those which don’t. It’s not really so hard to get as video gets much more preference from the audience than other digital content.

Clearly, people would want to visit a website that conveys its messages in an expressive and captivating manner over those with boring text only. We are not talking about boring advertising videos here that pop up and get ignored. Create and use unique, enjoyable, and engaging videos on your website even when you are promoting or educating.  

7. Helps with SEO

Another great benefit of video marketing is that it helps with SEO as well. As it is established that consumers, social platforms, and search engines, basically everyone, loves video content. All you have to do is optimize your videos according to SEO and boom! You’ll be ranking highest on SERPs with lots more organic traffic and visibility.

Video prolongs the exposure time the audience has with your content or website. Exposure time is a major ranking factor, it encourages Google to rank you higher in the search engine. As your website ranks, it gets even more click-throughs and visits. So, make sure to create a high-quality video, add a hooking title and thumbnail, and use interesting descriptions, meta tags, and high user intent keywords.

8. Grows revenue

Another well-researched, proven benefit of video marketing is that it grows revenue. According to a survey by Aberdeen Group, businesses that use video marketing witness their annual revenue grow by 49%.

It isn’t really surprising though, as video gives a major boost to conversion rate and helps drive sales. About 95% of brands that have tried video marketing plan on not just keeping on using it but increasing their budget.

9. Builds relationships and trust

We have discussed all the measured benefits and figures that video marketing generates, but that’s not all. Now that the metrics are all sorted out, let’s come to another crucial benefit of video marketing, building trust and customer relationships. Good quality video content is more authentic and personalized, it humanizes a brand. This is something today’s consumers appreciate, it makes them trust and connect to a brand.

Video content offers wide scope for personalization, you can show video testimonials, faces behind your brand, your company’s journey, or even struggles your brand has faced. This shows that you are not afraid to get real in front of your customers, makes your brand relatable and trustworthy. Trust and customer relations build a brand’s reputation, this is something that will always stay with your brand.

10. Video is the future

Well, with all these incredible benefits you did not think that the digital world will get over video content any time soon, did you? It’s absolutely true when they say that video marketing is the future. So, what does that tell you? That’s right, implementing video marketing in your broader digital marketing strategy will only get you ahead of your competition and see exponential business growth.

If you have not implemented video marketing yet, start with it now. And if you are using it, keep experimenting with it and trying new, unique video ideas, and think about increasing your video marketing budget. Make the most out of video marketing, because the future of video is bright.

Bottom Line:

With tons of benefits, video marketing is a crucial part of a successful marketing plan. From lifting up sales and revenue to fostering customer relations, and everything that comes in between, video content does it all. And the good news is that creating video content is getting more and more affordable. You don’t need expensive equipment and stage settings anymore, as being real and authentic is the whole point.