What are the primary goals of any business? Building trust, improving customer relations, more prospects, and sales, a large customer base, and great marketing. Your business website can help you tick all these boxes. But isn’t its main purpose to give your business a digital presence? Yes and no.

A website is at the heart of a business, but not just because it provides a digital presence. A successful website can help you achieve far more. If your business website isn’t doing that for you, you need to get in touch with a web developer ASAP.

Your business doesn’t need a website just for the sake of it, it needs a great website! According to Espresso Digital, 97% of all small business websites are ineffective. Yours can be the reason your company is struggling to meet the goals you’ve set.

Web development and web design go hand in hand to create a successful website. So, while you think a website builder will suffice for your business, think again. Below are the 5 ways a website can transform your business.

5 Ways A Website Can Transform Your Business

Here are the 5 ways a website can transform your business:

1. Boost sales

2. Improved customer experience

3. Global exposure and customer base

4. Refined brand image

5. Powerful marketing tool

1. Boost sales 

Isn’t that the ultimate goal of any business? Unquestionably, sales are the ultimate success measure of a business. With a good website design and development, you can witness a major rise in your business sales.

The first year of the Pandemic accelerated the growth of the eCommerce industry. According to Insider Intelligence, eCommerce sales have reached $5 trillion in 2022 and will continue to increase. Clearly, people are preferring to shop online over going to physical stores. 

With a well-developed website, you can profit from this surge in online sales. There are multiple actions you can take through your website that can help you attract more and more customers. Discount offers, bundles, and promotions are some of the tactics that help capitalize on online sales.

Of course, all these features will only help if you have a well-developed and well-designed website that smoothly performs all these operations. Otherwise, the visitors will not spend more than a few seconds for the website to load and work.

2. Improved Customer Experience

To grow your business with a website, it should be easy to use and navigate by the visitors. If your website fails to meet this standard, it’s hardly doing you any good. A user-friendly website will make visitors stay for longer and improve customer experience. If it takes forever to load a page or feels like a labyrinth, the visitors will not stick around to make a purchase.

A website contains all the information about your business, from the products and services to the contact details. Whatever a customer wants to know about you, he/she will head to the website. Hence, it should be fast and easy to navigate so the customer can quickly and easily find what he/she is looking for.

 Always remember, the purpose of your website is to make your customers’ experience as good as possible. One of the options that help is the search box where the visitors can directly type and reach the page or product that they want. Another option is the delivery tracking option, with this the visitors can track the product they ordered from you.

 You will find these features in all the advanced and well-designed websites, and you can tell the difference. Then there is the design, it should be aesthetically pleasing. The text sections should not be long, with background colors that make them stand out and easy to read. These features can make your website appear professional and able to get more organic traffic.

3. Global Exposure and Customer Base

If you think having a good local customer base is great, think about having a global customer base! Your business can reach a new audience and tap into new markets and new cultures. Imagine the sales revenue this kind of exposure can open for you. Feels like a dream right? Do you think it’s possible without a great website? No, it will stay a dream.

A website puts your brand’s name out there for the world to see. It gives your small business a global customer base. Anyone from any corner of the globe can access your company through your website, which gives your business incredible exposure. For anyone who wants to contact you, or to make a purchase, your website provides a one-stop for everything. This gives greater prospects for leads.

Before visiting a physical store, 76% of customers look for a business’s online presence. 81% of customers conduct online research before reaching out to a brand. Clearly, having a good website not just increases your chances of being discovered online but gets you more prospects as well.

4. Refined Brand Image

Your website decides how your company will be recognized globally. It gives the most important and long-lasting impression about your company to the consumers before they engage or purchase from you. It largely makes up the consumers’ decision of whether to make a purchase or not.

A website can make or break your company’s brand image. The brand image that you have created offline and on other digital channels, your website needs to reflect that. Brand identity is constituted of your brand voice, designs and visuals, and customer experience and expectations. A successful website helps keep all that in check and maintain a consistent brand identity.

With custom website development, you can build a unique and distinct web presence in the industry. Something which will make your brand stand out so the consumers can remember you. Web designing and web development together build a brand image. An exemplary business website design combines visual aspects like layouts and colors as well as user experience to create an authentic and strong brand identity.

5. Powerful Marketing Tool

A website is the most resourceful and crucial marketing tool for your business. It does not just display your products or services, a website’s goal goes beyond that. As stated earlier, a company’s website is the first and most important thing consumers search for. This gives you a chance to attract them with convincing marketing strategies.

All the digital marketing tactics that require different channels can be executed on a website. It contains every detail about your business, from customer support to client testimonials, and much more.

When it comes to what to put on a website for business, you can add blogs, promotions, attractive discounts, and others. It offers the option to apply plenty of marketing tactics. Therefore, a smartly designed website can be your most powerful marketing resource. With a well-designed, well-developed website, and smart marketing approaches, you can attract more customers and generate more revenue.

Bottom Line

The bottom line is, a website can make or break your business, so don’t settle for a mediocre one. A good website is capable of transforming your business for good. Can you be certain that your website is performing well and ticking all the boxes for your business? Does it meet the standard it is supposed to? If it doesn’t, it is far behind the point of its presence.

With good web design and web development, you can change the trajectory of your business, and fulfill all the company goals you have set.