1.Define your goal:

What’s your intention for growing a content marketing plan? Why do you want to create a content and content marketing plan? You should know your goals before you start planning. It will give you an easier time in deciding what is best for your strategy.

 Five specific goals that are enlisted below:

• The first smart goal is to make sure that you set a specific goal that is more detailed and better.

• The second one is measurable which means that you should be determined about goals to see your progress and adjustment.

• The third main goal is that your goals should be attainable, and if they are not attainable you would have to rewrite them.

• The fourth smart goal is time-bound which means setting a deadline for your goal.

• The last and fifth goal is relevancy that has to align your goals in such a way that you can make a real impact on change and performance.

2. Conduct your personal research:

You have to clearly define your content’s main point to your audience to develop a triumphant plan. People who want to start out and are new at marketing have great significant role in it. When the audience knows your target then you will be able to produce applicable and more reliable content that the audience wants to read.

3. Run a content audit:

Most top brands start with blog posts in the early stages. You should run a content audit to approach your top and lowest performing content, if you want to go out into different formats. It helps to determine which direction you should take next. At any stage, content audit helps you to decide in identifying your gaps clusters and also for organizing new ideas.

4. Choose a content management system:

Content management includes content creation, content publication, and content analytics. You have to invest in content management system to create, manage, and track your content in easier and defendable way.

5. Brainstorm content ideas:

Brainstorming content ideas is trying to organizing new ideas and finding solutions of that problem.

Following are some tools to get juicy ideas:

• Feedly

• Blog About

• Co Schedule Headline Analyzer

• Hub Spot’s Website Grader

6. Decide on content types:

There are many options about creation of content from written content to audio content. You can look for ideas of written content from e-books and blog posts. For audio content you can follow podcasts.

7. Publish and manage your content:

You will be able to publish a well-balanced and diverse content library on your website by using editorial calendar. To organize your content on more websites with editorial calendar and create a new social media calendar.

Types of content marketing:

1. Blog posts

2. E-books

3. Case studies

4. Templates

5. Infographics

6. Videos

7. Podcasts

8. Social Media

Blog posts:

Blog posts alive on different websites and should be published continuously for attracting visitors. Posts should be attractive and informative in such a way that audience convey them to social media and on other websites. Now-a-days blogs are used to fulfill business need and for personal use.

E-books:

The tools which a website visitor download after submitting a lead form along their contact information. In order to attract visitors these are published less than blog posts, more longer and more in depth. Nora Leary says: “E-books serve different purpose at varying stages in the buyer’s journey”. She also adds “E-books can convert leads in the funnel by offering them useful tools as prospects consider their needs more in-depth.”

Case studies:

A case study is telling a costumer story and building credibility in process. It is the most versatile type of content writing as it contains different forms. Case studies can take in the form of blog post, e-books, podcasts, even an infographic.

Templates:

Templates are more attractive for trying in order to provide a tremendous value to your audience. If you provide templates tools to audience, it will help them in saving time and also provide effectiveness in your content in future.

Infographics:

Infographics are content formats use to share a lot of data in a clear and easy way which is easily understood by the audience. It organizes and visualize data in a more compelling way than words alone.