Social media was created to bring people closer and facilitate communication. It was the same reason that it turned into an important marketing channel for businesses, to reach and communicate with the people. Since then, social media has only evolved into a more advanced and effective digital marketing channel.

At this point, if you think that social media marketing is just a trend that will end eventually, and not using it for your business, you are direly mistaken. It is not uncommon for people to think that social media is solely for entertainment and communication purposes and that it doesn’t offer much for business growth.

Let’s have a look at five reasons why social media marketing isn’t just a trend, and why it’s not going anywhere in the foreseeable future.

Five Reasons Why Social Media Marketing Isn't Just a Trend:

1. Nothing Offers More Brand Visibility

2. Humanize your brand

3. Engage, Connect, and Build A Community!

4. What if You Go Viral!

5. Saves Resources

1. Nothing Offers More Brand Visibility

According to the 2022 global overview by Datareportal, the global population contains more than half (59%) of social media users. 4.70 billion people are on social media, of which 227million have entered the count in the last year. With stats like these, do you think your brand can get more visibility anywhere else than social media?

Optimal brand visibility is your best chance at driving sales. For that, you have to establish your brand at the place where your target audience or customers are found, yes, social media! Be it Instagram, Facebook, Ticktock, Snapchat, or any other social media platform. You need to be where your target audience is most likely to be.

Great brand visibility is one of the primary benefits of social media marketing. The visuals and content you post on your brand’s social account are most likely to capture the audience’s attention and interest. This is how the audience gets interested in making the purchase or availing the service.

One of the massive changes that the internet has brought is the time spent on conventional media like television and in shopping malls is now spent on social media. Whether it’s entertainment or shopping, social media has become the one-stop for people. Consequently, it is your best bet for building brand visibility for your business or brand.

2. Humanize your brand

One of the biggest benefits of social media marketing is that it can help you humanize your brand. Why is humanizing your brand important you ask? It’s the best and most effective way you can connect with your audience at a personal level. You need to understand that rigorous marketing is not going to get you anywhere. Making your audience feel relatable and connected is the key to converting them into buyers.

Social media algorithms and trends keep evolving to make the user experience more and more natural, human-like, and relatable. People these days demand and appreciate transparency. They want to listen to those who look like them, talk like them, and share their lifestyles, experiences, and backgrounds. They don’t want to feel pushed to spend their money.

Gone are the days of salesy marketing tactics. To build trust and meaningful relations with your audience, you need to show the human side of your brand, to make them feel close. A social media platform is the best place to build that authenticity.

3. Engage, Connect, Build A Community!

Customers are the biggest asset of a business, and building a community around your brand should be your topmost priority. One of the reasons why is social media important for business is that it can help build a loyal online community. You can engage with your customers, connect with them, and build trustworthy relations.

There is no other online platform where you can build a community for your brand. There are multiple tactics you can apply on social media that will help you create a solid fan base.

Engagement

Unlike any other digital marketing channel, social media provides two-way communication between you and your audience. Whether you want to inform your audience or ask their opinion, social media is the place to go. Consumers love it when they can interact with a brand and when they feel heard and understood.

Engaging and interacting with your audience in real-time will help you tremendously in connecting with them. Encourage them to comment, and respond to those comments, and the DMs. Post interactive content, and execute user-centric and user-generated content strategies.

Engagement does not always have to be about your product or business, talk about your customers, and whatever they are talking about. It will give them the impression that you are not only about selling, selling, and selling.

Consumer Behaviour

Businesses that understand the importance of social media marketing know how to use it to do consumer behavior analysis. It offers a great way to get deep insights into consumer behavior, like where is your target audience buying from.

You can keep an eye on what your potential customers are talking about, what problems are they facing, and what catches their interest. With these important insights, you can create strategies and campaigns that are the most effective and that speak to your target audience.

Customer Support

Consumers also reach out to a brand’s social media account for customer service. Most people prefer this way over reaching out via phone or email. This brings social media on top in terms of customer service as well. And good customer service is as important as the quality and prices you offer. It is also a major factor that makes people choose one brand over others.

4. What if You Go Viral!

The importance of social media marketing surpasses that of other digital marketing channels, particularly in this one aspect. Things tend to go pretty viral on social media, pretty quickly. It can be a post, a trend, a video, an incident, practically anything. The effects of social media can sometimes even amplify trivial things. Imagine your brand’s content going viral on social media, and where it can take your business

Yes, going viral is not easy, You need to have the right strategy, post top-notch content, and have patience, but the results can be incredible. This type of exposure is among the benefits of the social media marketing that no other marketing platform can offer.

If your content is engaging and unique, it will get more likes, comments, and shares. As more and more people share it, your content will get more and more exposure, kind of like when a ball gets rolling. The exposure will be rapid and will keep your brand in the spotlight for much longer. You can also use other popular trends that are viral at the moment.

5. Saves Resources

The best thing about social media marketing is that it saves valuable resources for your business, both time and money. Marketing can be time-consuming as well as quite costly. As compared to other digital marketing platforms, social media marketing is proven to have the lowest expenses.

Despite the low expenses, the boost in sales and brand awareness that social media offers is incredible, and that too in a much shorter time than other marketing alternatives. Thanks to the global reach that you can get sitting in one corner of the world. There is no limit to the audience you can reach with social media, which is a game changer in terms of saving resources.

Final Words

The number of active social media users is only increasing every day, do you still think it’s logical to say that social media marketing is just a trend, something that is meant to change? The right question to ask is which social media platform will people move on to next, as popularity keeps shifting from one social media platform to the next.

If social media marketing was just a fad, it would’ve faded long ago and won’t have made this far. The million-dollar industry that it has boomed to now, is not going anywhere and is here to stay and thrive.